{"id":2510,"date":"2014-06-03T09:51:07","date_gmt":"2014-06-03T07:51:07","guid":{"rendered":"http:\/\/thouvenin.com\/?p=2510"},"modified":"2014-06-03T09:51:07","modified_gmt":"2014-06-03T07:51:07","slug":"ip-competition-law-newsletter-ambush-marketing","status":"publish","type":"post","link":"https:\/\/thouvenin.com\/en\/ip-competition-law-newsletter-ambush-marketing\/","title":{"rendered":"IP and Competition Law Newsletter on Ambush Marketing"},"content":{"rendered":"<p>With the FIFA World Cup in Brazil, the next major sporting event will start on 12th June. Of course we cannot predict what ambush type activities will take place, but it is a safe bet that &#8211; apart from the official sponsors &#8211; there will be others trying to take advantage of the event in order to promote their goods and services. A good time to recap the dos and don&#8217;ts in ambush marketing. <a href=\"http:\/\/thouvenin.com\/wp-content\/uploads\/2014\/06\/20140603-IP-and-Competition-Law-Newsletter.pdf\">(read more)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the FIFA World Cup in Brazil, the next major sporting event will start on 12th June. Of course we cannot predict what ambush type activities will take place, but it is a safe bet that &#8211; apart from the official sponsors &#8211; there will be others trying to take advantage of the event in [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-2510","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>IP and Competition Law Newsletter on Ambush Marketing | Thouvenin Rechtsanw\u00e4lte<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/thouvenin.com\/en\/ip-competition-law-newsletter-ambush-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"IP and Competition Law Newsletter on Ambush Marketing | Thouvenin Rechtsanw\u00e4lte\" \/>\r\n<meta property=\"og:description\" content=\"With the FIFA World Cup in Brazil, the next major sporting event will start on 12th June. Of course we cannot predict what ambush type activities will take place, but it is a safe bet that &#8211; apart from the official sponsors &#8211; there will be others trying to take advantage of the event in [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/thouvenin.com\/en\/ip-competition-law-newsletter-ambush-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Thouvenin\" \/>\r\n<meta property=\"article:published_time\" content=\"2014-06-03T07:51:07+00:00\" \/>\r\n<meta name=\"author\" content=\"Nicole Strebel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Strebel\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/\"},\"author\":{\"name\":\"Nicole Strebel\",\"@id\":\"https:\\\/\\\/thouvenin.com\\\/#\\\/schema\\\/person\\\/c3e1c3b202fb786f3d9b5be8ffd095ab\"},\"headline\":\"IP and Competition Law Newsletter on Ambush Marketing\",\"datePublished\":\"2014-06-03T07:51:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/\"},\"wordCount\":85,\"commentCount\":0,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/\",\"url\":\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/\",\"name\":\"IP and Competition Law Newsletter on Ambush Marketing | Thouvenin Rechtsanw\u00e4lte\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thouvenin.com\\\/#website\"},\"datePublished\":\"2014-06-03T07:51:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thouvenin.com\\\/#\\\/schema\\\/person\\\/c3e1c3b202fb786f3d9b5be8ffd095ab\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thouvenin.com\\\/en\\\/ip-competition-law-newsletter-ambush-marketing\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thouvenin.com\\\/#website\",\"url\":\"https:\\\/\\\/thouvenin.com\\\/\",\"name\":\"Thouvenin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thouvenin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thouvenin.com\\\/#\\\/schema\\\/person\\\/c3e1c3b202fb786f3d9b5be8ffd095ab\",\"name\":\"Nicole Strebel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a7df3d9ddf3e5706a965c8fd3f52bfae86b4b6ea3b69d48a2a01a78540c45460?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a7df3d9ddf3e5706a965c8fd3f52bfae86b4b6ea3b69d48a2a01a78540c45460?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a7df3d9ddf3e5706a965c8fd3f52bfae86b4b6ea3b69d48a2a01a78540c45460?s=96&d=mm&r=g\",\"caption\":\"Nicole Strebel\"},\"url\":\"https:\\\/\\\/thouvenin.com\\\/en\\\/author\\\/nicole-strebelin4out-ch\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IP and Competition Law Newsletter on Ambush Marketing | Thouvenin Rechtsanw\u00e4lte","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thouvenin.com\/en\/ip-competition-law-newsletter-ambush-marketing\/","og_locale":"en_US","og_type":"article","og_title":"IP and Competition Law Newsletter on Ambush Marketing | Thouvenin Rechtsanw\u00e4lte","og_description":"With the FIFA World Cup in Brazil, the next major sporting event will start on 12th June. 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