3. June 2014

IP and Competition Law Newsletter on Ambush Marketing

With the FIFA World Cup in Brazil, the next major sporting event will start on 12th June. Of course we cannot predict what ambush type activities will take place, but it is a safe bet that – apart from the official sponsors – there will be others trying to take advantage of the event in order to promote their goods and services. A good time to recap the dos and don’ts in ambush marketing. (read more)